770.333.6343 kate@katemcenroe.com

You’ve heard it before, let it guide you now.   It’s getting noisy out there, so be mindful of who you communicate to and what messages you send. With breathtaking speed, the deluge of “what we’re doing about Covid 19 emails and posts have become noise, and not the soothing kind.

When you exhaust people with volume, especially when the news isn’t good, you are adding to cognitive load in a way that might diminish the attention you can command later.

Those of you who are in economic development have a desire and a duty to serve.  Some of you have been flooded with calls and some of you are trying to determine how best to add value.  Here are a few tactics to consider to make sure you are providing signal, not noise – click on the graphic to view the embedded links.