Even if nothing changes for the worse, as many are predicting, it is no longer possible to assume that local emergency or maternity medical services will be available in your community. Many of these “deserts” are in rural areas, but urban sub markets and suburbs aren’t exempt either.OK, so you are aware, and maybe a bit worried, what does that have to do with data? Deep data on healthcare services may not have been required from you in the past, but it will likely become a more common request in the future, especially if you are heavily invested in talent recruitment.
Just pointing out there is a local hospital isn’t enough if that local hospital isn’t fully staffed or serviced.
Going forward, think about it the way you think about explaining commercial air service. If you don’t have it locally, you don’t just stay silent on the matter, you let people know exactly where they can access it and how long it will take to get there. You don’t have to lead with this part of the conversation, but you do need to gather the information so you are ready.