770.333.6343 kate@katemcenroe.com
Miles or Minutes

Miles or Minutes

Redesign Your Data If you’ve ever had to answer the question “are we there yet?” you know that it’s really about how much longer, not how much farther. Economic development maps used to describe a community’s access to specific places or...
360° of Access

360° of Access

Redesign Your Data Maps have many purposes, and one of the most important to site selectors and talent is to demonstrate access,  not just location. Communities that lie at the intersection of multiple interstates have an easy way to...
The Magic of Maps

The Magic of Maps

Redesign Your Data Who knew Tolkien would be the one to beautifully summarize how important great maps are in economic development storytelling. In my next series of ReDesign Your Data posts, I’ll be talking about the good, the...
Lights, Music, Laughter

Lights, Music, Laughter

Redesign Your Data What does this have to do with redesigning your data?  It reminded me, as so many creative productions do, that even when give the same materials and the same story lines, there are an infinite number of ways to...
“As . . .As”  Comparisons

“As . . .As” Comparisons

Redesign Your Data An “as…as” comparison can be a powerful tool when you are trying to give your prospects a frame of reference, but your geography doesn’t neatly fit into standard statistical boundaries.  Maybe you have created a strong...