770.333.6343 kate@katemcenroe.com
Summing Up the Map Tips

Summing Up the Map Tips

Redesign Your Data   A few months ago, I encouraged my economic development friends to inventory the maps you use online and in print.  Here is a wrap-up of the tips I have shared in this series of ReDesign Your Data map-related...
Cities Please

Cities Please

Redesign Your Data If you are an economic developer,  a county name may mean everything – it’s the place you represent, maybe even the name of your organization.  That said, over one-half of county names are not unique. Be proud, but be...
What’s that place called?

What’s that place called?

Redesign Your Data About 5 minutes after you have intrigued companies or individuals with the idea of moving to your community, they will want to understand neighborhoods.  If you are bigger than a single-stoplight, people live and work...
Miles or Minutes

Miles or Minutes

Redesign Your Data If you’ve ever had to answer the question “are we there yet?” you know that it’s really about how much longer, not how much farther. Economic development maps used to describe a community’s access to specific places or...
360° of Access

360° of Access

Redesign Your Data Maps have many purposes, and one of the most important to site selectors and talent is to demonstrate access,  not just location. Communities that lie at the intersection of multiple interstates have an easy way to...